Beyond Cocoa: Factors influencing Milk Chocolate pricing

February 6, 2024

2 mins read

In the nuanced realm of chocolate manufacturing, cocoa's price is key, yet it forms only a part of the broader picture. To understand the pricing dynamics of cocoa-utilizing products, we've chosen a milk chocolate cost model. It explores factors impacting its cost, from cocoa and whole milk powder to packaging materials.

The Relationship Between Cocoa and Milk Chocolate Pricing: Not Always Direct

Cocoa beans are fundamental to chocolate production, but the link between the cost of cocoa and the retail price of a milk chocolate isn't always linear. Milk chocolate prices don't necessarily fluctuate in tandem with cocoa prices due to several reasons:

Fixed-Price Contracts: Chocolate producers often negotiate long-term fixed-price contracts for cocoa, which shields them from short-term market swings.

Cocoa Reserves: Firms may have reserves of cocoa bought at lower prices, enabling them to manage high market prices without immediately increasing milk chocolate prices.

Market Strategies: Brands often choose to absorb the higher costs of raw materials to retain their market position, adjusting retail prices only when essential.

Total chocolate bar price compared to cocoa beans v2


Other Influences

Whole milk powder, sugar and packaging are some of the big raw materials that affect the price of a milk chocolate.

Whereas cocoa is continuing to increase to all-time highs, the cost of sugar prices dropped over 27% in late 2023. WMP is also down over 14% from late 2022 highs. Packaging costs have declined as well. These costs reduce the overall effect of the cocoa price increase. It is important to understand the split between cocoa and sugar/WMP/packaging and get the total picture.

Other Influences v2


Comprehensive Understanding: Why It's Crucial

With many elements influencing the price of milk chocolates, a holistic understanding of the market is essential for buyers and manufacturers. This is where Mintec's forecasting service becomes crucial, providing insights on:

Market Trends and Forecasts: Keeping track of how global happenings and economic shifts impact commodity prices.

In-Depth Supply Chain Review: Examining the entire chain from raw materials to the finished product to predict cost variations.

Effective Risk Management Approaches: Offering methods to mitigate the risks related to price instability.

Comprehensive Understanding Why Its Crucial v2

In conclusion, while the cost of cocoa is a major factor in determining the price of a milk chocolate, it's important to consider all the ingredients and materials involved. Mintec's forecasting service offers thorough insights into this complex market, enabling businesses to better navigate the unpredictable terrain of commodity pricing with more strategic insight and confidence.

Jamie Pakenham-Walsh
Jamie Pakenham-Walsh

/You May Also Like

Featured Image
The demand for free-buy supplies of potatoes in the EU remains...
Featured Image
UK imports of colourless glass fell 31.6% year-on-year (y-o-y) in...

Mintec Analytics

The spend intelligence you need, about the food products you buy, all in one place.