“Colruyt Lowest Prices is Colruyt Group’s largest and most known supermarket chain. For over 40 years, we’ve guaranteed the lowest price for any product at any time.”

At Colruyt, the Fruit and Vegetables (F&V) procurement team are responsible for sourcing fruit and from suppliers all over the world. To source the required quantity and quality of all fruits and vegetables at any given time in the season is a challenge.

Access to Mintec Analytics has helped Colruyt track price movements across a wide range of products which has enabled the procurement team to control its supplier cost better. As a result, the team has been able to use the independent prices provided by Mintec as an additional basis for its supplier negotiations.

The pressure to negotiate good deals and reduce the cost for the business is nothing new. But in a competitive market having access to market prices for many food commodities for which information is often difficult to find has increased Colruyt’s visibility over its spend.