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Is cost the final driver for mass plant-based adoption?


Series 2 The Meat Comparison



This report aims to answer four key questions

  • What are the adoption factors that will drive plant-based meat consumption?

  • How will the costs of plantbased meats evolve and what impact will this have on consumer uptake?

  • What are the market dynamics between conventional and plant-based meats?

  • What could the plant-based industry look like in 20-30 years’ time?


Simon F

Simon Frost

Founder of Frost Procurement Adventurer, Simon specialises in delivering amazing sustainable value from procurement and supply chain in the food, drinks and agricultural sectors. The plant-based revolution is a key speciality area where he has been supporting his clients build up expertise to fuel their rapid growth.

Marta Z

Marta Zaraska

Marta Zaraska is a Canadian science journalist. She has written for the Washington Post, Scientific American, The Atlantic, among others. She is the author of Meathooked: The History and Science of Our 2.5-Million-Year Obsession with Meat, which has been translated into Japanese, Korean, Chinese, Spanish and Polish and chosen by the journal Nature as one of "the best science picks" in March 2016.

Marcel G

Marcel Goldenberg

As Head of Proprietary Pricing, Marcel is responsible for developing and executing an integrated, long term strategy to extend Mintec’s position as the leading independent provider of proprietary prices and information in the food commodity industry.